Working towards a circular
fashion industry with Seamless

We're proud to be a member of Seamless, Australia's first clothing stewardship scheme.

Seamless launched in 2024 with the aim of creating a circular clothing industry by 2030, transforming how Australians choose, enjoy and recycle clothing. A national industry initiative, Seamless aims to embed responsible stewardship across the entire clothing lifecycle.

As a Seamless member, we contribute 4 cents for every garment we produce, with this levy helping to fund research and initiatives such as circular business models, textile collection and sorting, clothing recycling and more.

Our work with Seamless builds on our existing circularity initiatives, including Fashion Trade with Red Cross, Towards Circularity and our Home ranges designed using recycled waste plastic.

Together with Seamless and other industry partners, we look forward to reshaping the future of Australia's fashion industry through innovation, education and collaboration.